Software Business Growth, a premiere magazine for software executives around the world, has launched a new series of articles to help these busy leaders grow their businesses faster. The articles, which provides strategic and tactical tips on how to harness the power of referrals is authored by Andrew Brown, the Chief Innovation Officer of Bridgemaker Referral Programs.
The first article in the new series highlights how software companies can achieve revenue growth by focusing on the types of referral behaviours that lead to generating new business (i.e. High Impact Referral Activity).
The second article focuses on the specific steps that software company leaders can take to make sure they are Referral-Ready.