February 2019

New Series for Leveraging 'Centers of Influence' Launched

Software Business Growth Magazine - a publication dedicated to helping ambitious companies across industries apply best practices for growth - has invited Bridgemaker Referral Programs' Chief Innovation Officer, Andrew Brown to author a new series on harnessing 'Centers of Influence' (COI).

The 10-part series draws on the insights from software executives and software associations to tackle the day-to-day challenges and strategic issues faced in rolling out an effective COI strategy. Among the topics covered, the following items are addressed: the pros and cons of COI programs, how to prepare for COI programs, how to manage COI programs, and how to integrate COI programs with existing Sales and Marketing programs.

For an overview of the series, check out the first article, Harnessing Centers of Influence: A Targeted Growth Strategy.

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