ACT Program Development LifeCycle Process - each stage with its own goals, focus, and deliverables.
Assess and Recommend
Goal: Evaluating why efforts to leverage referrals are underperforming. Focus: Referral program structure, supporting elements, and skills of those managing referrals. Deliverables: Detailed gap analysis and actions to optimize referrals.
Configure in the Real World
Goal: Create a referral program that reflects revenue-generating targets, referral sources, available skills, support, and timelines. Focus: Current and desired revenue targets, key qualities of referral program stakeholders, and program processes/technologies. Deliverables: Action plan with budgets and achievable measures of success.
Test by Doing
Goal: To ensure program improvements are achieved and quantified. Focus: Rolling out program improvements systematically and monitoring results. Deliverables: Reports that identify program improvements and ‘next steps’ for wider roll-out of program improvements.